A good domain name provides a great deal of value for your organization and there are many different reasons why this can make a difference for your online business. One of the best ways to capitalize is by placing your main keyword in the domain name itself. This can give you a head start in your quest towards successful online business development.
Here are 3 reasons why you should have your keyword in your domain name.
1. Immediate SEO. Having your keyword in your domain name is like an immediate SEO boost. You are automatically going to have an edge on other websites who do not include keywords in their domain name. The more places you can put your keywords the better, and no place is more important than your domain name because its power transfers to every page on your site.
2. Advertising. Using your keyword in your domain name is giving you an opportunity to advertise to people and entice them to click on your link. When people see what your website is all about, they will instantly give more credibility and recognition to it if it matches what they are looking for. Therefore you'll be able to drive more traffic to your site just by having your URL displayed.
3. Targeting your Audience. It's extremely important to target your audience and to attract the right kinds of people to your website. Including keywords is another easy way that you can complete this task for your online business. If your website domain is "JoesStore", nobody is going to know what your website is about. However, if your domain is "JoesDiscountTools", then people will immediately know what to expect from your site and you'll be able to target your audience far more effectively.
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